An almost perfect hit

Speaking of perfectly targeted ads.

Here’s a screen shot of a NYT article about Raymond Felton of the Knicks.

And in the right margin an ad for a tech conference put on by O’Reilly.

I would put in my profile something like this: “No more offers of tech conferences that don’t include speaking offers.”

That would be what Doc Searls calls a “conversation.”

We’re getting closer.

Pbump’s story

Reminds me of a story about me, John Doerr, Google and Philip Bump.

A long time ago I wrote a story about John Doerr, and it ranked very high on Google in a search for John Doerr. I joked that my investment in Doerr was doing well. As if “owning” him on Google had some dollar value.

Philip Bump, a clever dude, bought an adword next to that search, knowing that I would look at it, and the ad said “Hey Dave Winer…” I laughed. But that’s as perfect as targeting can get. He had a market of one. And I actually did see it and loved the attention.

He now writes for The Atlantic, and he told me the story when I went down there to visit last year.


About Dave Winer

Dave Winer, 54, pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in Berkeley, California.
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