Scripting News: Introducing Fargo!

Good morning!

When we started our new company, Small Picture, late last year, we set out to create the most powerful editing environment running entirely within a web browser.

We believed that HTML 5 is actually a richer environment that the desktop, because of its ability to network. With JavaScript, we could do everything we formerly did on the desktop. And you can install this software simply by visiting a web page.

But we didn’t stop there. We hooked into Dropbox, the deeply transformative and open networked storage environment. Users don’t have to export their data. No lock-in here. It’s all sitting in a folder on their desktop (and tablet, smartphone, desktop, server, you name it).

Today, we’re ready to unveil the full vision. It runs in any HTML 5-compatible browser, including Safari, Chrome, Internet Explorer 10, or Firefox.

The name of our new product is Fargo.

And if you’re still here, and reading, thank you. 🙂

Here are the bullet points:

1. Fargo is a rich, networked text outliner.

2. You can use it as a notepad, todo list, to organize projects, narrate your work, for presentations, brainstorming, design, programming, specs. Investors use Fargo to organize deals, lawyers for cases, educators for course outlines, project leaders to organize the work of team members.

3. Fargo is deceptively simple. You edit documents within documents, nesting them and organizing to as many levels as you need. Reorganize structures with a single gesture. Expand to see the detail or zoom out to see the big picture.

4. Dropbox is brilliant and transformative. Coupled with the deep power of Fargo, you get a profoundly powerful work environment that goes everywhere.

5. You can share outlines with friends and co-workers, or publicly.

There’s lots more info on the site, but most important — please try the software. It’s right there in your browser.

This is the beginning of a journey. We plan to hook Fargo into everything. And because it uses an open document format, OPML, other developers can hook into the idea flow of Fargo users. The possibilities are endless.

If you’ve made it this far, thank you so much for your interest and please let me know if there are any questions, feature requests, etc.

Dave Winer, co-founder
Small Picture, Inc.

About Dave Winer

Dave Winer, 54, pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in Berkeley, California.
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