Scripting: Football post-season ads are grand.

Football post-season ads are grand.

Two ads during the NFC championship, one from Apple, the other from Google. Both are selling the same product. One wins, the other a loser.

Apple has a protagonist playing ping pong with the Williams tennis sisters. They’re very pretty. The ad is selling a feature of an iPhone that lets you tell it to STFU because you’re sleeping. Aha. You’re having a sexy dream with the Williams sisters. Do Not Disturb.

A mom reading to her baby daughter on a couch. The little girl is having a fantasy, involving the tablet computer. Completely unnecessary. At the end of the ad you see that the mom is reading the story from a tablet. Nexus. What? Not Apple. Fuck.

Apple is ceding the high ground to Google.


About Dave Winer

Dave Winer, 54, pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in Berkeley, California.
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