Thread: First October thought.

A simple first thought for the tech industry at the beginning of October.

A picture named tenTons.gifIf your users are always looking for the catch — waiting for the shoe to drop, the 10-ton weight, or waiting for the trap door to open — you’ve got a problem. If they don’t understand your business, how can they understand your product. How can they understand you? And if they can’t understand you — how can they trust you?

How naive. To think you might need to have the trust of users to build a company.

It’s not so naive. I think it’s actually pretty naive to think that you can go on indefinitely without nailing that one down.

Now, back up a few feet and realize that it’s not a single company, but much of an industry that has this vagueness at its core. Even some of the most prosperous companies are built on a foundation of mistrust with the people they depend on for their existence.

Feels like the kind of thing you look back on after a bubble-burst and say “Geez, of course that wouldn’t work. How could we not have seen that.”

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About Dave Winer

Dave Winer, 54, pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in Berkeley, California.
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